For the launch of Euphoria season 2 my team and I planned a photoshoot to promote some of the new merchandise the site would sell. I led the creative direction, pulling on the dark, grungy, film aesthetic of the show. I chose the location of the shoot as well as the styling of the model and pose ideas. I wanted to make the images feel true to the show, like they had been pulled from a episode, making the customer feel like they were in the world of Euphoria.

This was a shot taken inside a gas station, referencing a specific scene from the season and highlighting a new hat on the site.

This was one of my favorite shots, it really paid homage to the show not only in the setting, but also in the moody way it was shot.

This is another image we took, playful and moody, highlighting a new hoodie for the season.

Some of the imagery along with other imagery I mocked up, existing on the HBO shop highlighting sections of Euphoria merch for shoppers.

An image from the photoshoot existing as a lower page banner on the HBO website.

I took the imagery from the photoshoot and created them to look like polaroids in a new email template highlighting the collection.