Tasked the launch of the new Care Bears website, my team and I organizing a photoshoot with our team abroad. I lead the direction behind the photoshoot, creating the mood board which gave insight into the overall aesthetic of the shoot. I wanted to highlight the products we were launching with in a trendy way while still staying on brand. I organized the models, styling, and pose ideas.

One of my favorite shots from the shoot, highlighting back to school products.

This was another favorite shot of mine from the shoot, highlighting a vintage collection for Care Bears. I really loved the playfulness this set had, bringing in the gradient backgrounds and life like clouds.

The image existing live on The Care Bears Shop website.

One of the images existing live as a lower hero banner on the website.

A mockup of a live welcome email I created that users will get when they sign up for emails. This layout utilized both imagery from the shoot and graphic key-art I manipulated.