Last summer my team and I carried out a photoshoot to promote new Survivor gear for the upcoming season. I was in charge of creative direction and began by creating a moodboard to showcase my thoughts. I wanted the shoot to feel on brand and decided on location, models, props, and styling.

One of the shots from the shoot showcasing multiple products in a Survivor-esq setting using props and on-brand textures to make viewers feel like it was taken on an island.

One of the shots showcasing a new hat and t-shirt combo.

A close-up shot of a new hat using an oar as a prop.

Utilizing models helped to create a feeling of a “tribe” which made the products feel more on-brand.

One of the images shown as an Instagram story.

An image from the shoot used on the site as a homepage banner to promote the new products.