Yellowstone was doing a collab with Bailey Hats so my team decided to hold a photoshoot for it. I worked on creating a mood board to help envision a location, stylize what the shoot would look like, what the models would wear, etc.

This is one of the final shots from the shoot, showcasing all three new hats.

This is another final image, a close-up shot of one of the hats on a horse saddle to play into the aesthetic of Yellowstone.

A final image from the shoot, we got to work with horses on a ranch to really bring the environment to life.

Once the images were done and edited I created online banners for the Yellowstone Shop including homepage banners and lower page blocks as you see here.

The images from the photoshoot were also used in an email promoting the new collection, here is a glimpse into it.